Thursday, September 27, 2007

Twenty20 - A marketing Bonanza

India is a crazy nation. The craziness makes us tick. Imagine this - India out of the world cup - viewership goes down - cricketers home are pelted - twenty20 announced - india wins world cup - crores showered on the cricketers.

Thus goes the ups and downs of India's cricketing world. I love Twenty20. It gets over in three- four hours, the game is fast paced. It ensures a nail-biting finish. Amazing alderaine rush. Every minute worth it.

Twenty20 is a fantastic marketing concept. It has bought a new leash of life into the world of cricket. Whoever thought of it is a marketing genius. So i thought of a concept that can beat this and make even more revenue and we can ensure India wins and make money in the bargain.

The match will be a five day match. The cricketers shall play on the ground. Whenever a batsman is batting, send an SMS. After the first innings, the scores earned by each batsman is counted + sms votes which are equated to the runs which make the final total. The match continues and the next team batting the same rules follow. Finally it is not just the scores that will matter, but also supporters.

And we, being die-hard fans of Indian cricket and idiots who dont mind sms'ng in the name of patriotism for cricket, will make India the world cup favorites over Australia!

Game anyone!!!

3 comments:

Cuckoo said...

Ha Ha Ha....

I must applaud your logistics.

Sigma said...

Marrying off reality shows with colonial times, eh? ;-)

Prax said...

@cuckoo -
thanks!

@sigma -
i am a true Indian wanting India to win all the matches!!!